Although the are many sustainable issues facing Events sector, this
particular blog will be focusing on the sustainable practices employed by Glastonbury
Festival, one of the greenest and cleanest
festivals around and how the Perth Fashion Festival can employ some of the strategies to be more sustainable.
Although the Glastonbury Festival employs many sustainable practices,
the focus today will be on Waste Management and Transport.
The blog will also look at the marketing challenges faced by this
industry, the sustainable marketing practices used by Glastonbury and the impact on event marketers. Although they are many types of sustainable
marketing practices, and the blog may touch on societal and economical
marketing, the focus will be on environmental marketing, also known as ‘green
marketing.’
as a marketing student, I am also interested in green marketing as you mentioned since it is the marketing of products that are presumed to be environmentally safe. This is the part of the new marketing approaches with many challenges ahead but i am keen of doing green marketing in the future career such as changes to the production process, packaging changes, as well as modifying advertising. It is a way to put yourself into actions to sustain human development.
ReplyDeleteThe site will also appear at the marketing challenges faced by this industry, the maintainable marketing methods used by Glastonbury and the effect on occasion marketing experts.
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